@RhynoBlog

Throughout 2016 I worked with Alton Towers community TowersStreet to develop a new identity for their website and social media platforms. Their current look was becoming dated as it had been hastily designed when their new website was launched in 2012 and as a result did not reflect the professional level of content they were delivering to the demographic who were interacting with their site and social media platforms. Above you can see the new logo that I developed for them, taking cues from current design trends, I developed a logo that would be suitable in small and larger sizes, that could be set in black and white whilst maintaining it's visibility and carried the brand name well. The inclusion of the Towers was an important part of the design, that when I collaborated with TowersStreet editor Craig, said must be included to reflect the communities strong link with Alton Towers.The use of purple was also an important step for TowersStreet as they felt the c...

UK mobile phone operators Orange and T-Mobile who merged to become Everything Everywhere, later simplified their name to EE. As of 2016, EE is soaring in profits, seeing a 10% increase to over £6.5bn in revenue in the three years from 2010 to 2013. More recently EE was purchased by the UK communication giant British Telecom Group more commonly known as BT. The success of EE’s new status as a highly successful mobile phone operator is underpinned by that of their successful rebranding strategy. This sentence itself is a relative contradiction as from the two years that followed from 2010, when Orange and T-Mobile merged the company traded under the brand name ‘Everything Everywhere’ this didn’t appear to catch on, rollout of this brand was slow, and to many people Orange and T-Mobile were trading exactly as they always have. Small trial concept Everything Everywhere stores were launched and the predicted feedback came back that the company was struggling to get the new bran...

For my final major project, I developed a brand identity for a theme park, called Chronology based in Stoke-on-Trent. Materials produced in association with this concept include tickets and vouchers alongside a range of promotional print such as leaflets and guides. In addition to these developed products I produced a vertical wall poster displaying a general advertisement for the Chronology theme park / attraction. I looked at ways I could reach my target market through the development of a mobile app, and an interface that can link the park real time with the application. I developed concepts for the Exhibition Space including to scale representations of the artwork I would include. I wanted to give the Exhibition Space a theme so I thought of different textures of wallpaper to use and the inclusion of lighting. The logo was crafted from drawing done by hand. I wanted something that looked handwritten and at the same time inco...

Whilst in London I took the opportunity to ride the Emirates Air Line, constructed for the London 2012 Olympics the cable car system consists of a station from the O2 Peninsula to the Royal Victoria Dock. What immediately struck me from this is the way the Emirates brand is incorporated into the branding for Transport for London. The 'Air Line' section of the logo is contained within the typical TfL roundel image, used throughout the entire transport network be it the Underground, Buses or DLR. I liked how the branding and colour ways for Emirates are present throughout but not overpowering the TfL branding. I think this is important because customers of the TfL network will want to connect with consistent typography, symbols and motifs whilst using different colour allows the network to differentiate it's formats of travel and route whilst retaining the same shape and type. A signage system followed throughout the TfL network sees simple and...

Kodak has recently returned to it's previously used logo that originated in the early 1970's, it's a strong unique shape that abstractly references the K of Kodak and also a traditional film reel. The previous logo felt like simplicity for the sake of it, dropping the well known icon of Kodak in replace of a fresh typography and line was not the brand refinement it should of been, the only thing retained from the previous design was the reversed colour ways of the type and surround. I much prefer the new logo, it contains elements of heritage through the reuse of the previous Kodak symbol which I think is known well enough to the consumer to have been used sans the typography, however stacking the typography to the right I think works quite well however issues with scaling arise when the logo is reduced to a smaller size. Kodak...

2015 saw the rebrand of much loved tea brand PG Tips, slimming the brand down to a simple pallet of colour and incorporating traditional serif typography alongside striking geometric sans type. Looking back at the previous version of the identity for PG Tips it was acceptable but by no means leading in design compared to what other house hold brand had started to do in ways of refreshing their product line up. Through slimming the identity down the creators of this new look; Jones Knowles Ritchie has allowed the average consumer to still instantly connect to the brand as the same basic elements and form remain however the overall look has been tidied up and I think this suits the product to reflect the heritage but means it can also keep ahead of other competitive brands in terms of branding style and image. "Keep it tea." The new slogan for PG Tips, "Keep it tea." is a great way of verbally communicating this design change to the con...

This Jurassic Park Leaflet was designed to represent the park as if it was a real world attraction, with adverts from sponsors of the film, this adds an addition sense of real world value against what we know to be fiction.   The leaflet is clearly of a 1990's design featuring nice hand drawn illustrations of the Jurassic Park gates set against the images of the island itself. The overall look is quite clean but retains the jungle approach to the leaflet and theme of Jurassic Park. I believe that they might have used too much body copy throughout the piece given that the point size of the type is quite small however I see that they have tried to include different languages and include all information possible. They style of the leaflet is very similar to that of generic tourist destination leaflets in that it includes plenty of images and shots of the features of Jurassic Park however surprisingly there is no images of the dinosaurs the...

The artwork for the late David Bowie’s new album Blackstar is simple, clean and current. With a dark connotation running throughout the design it's clear to see that this album came from the very essence of David's imminent death; listening to the songs myself I felt that most lyrics were also geared in this way. I researched into the album and discovered the graphics for the material related to the pre release and cover for the album were created by Jonathan Barnbrook. He mentions in an interview with Creative Review that 'We are assaulted by thousands of images of different ideologies everyday – and the only way to break through this is with simplicity and clarity'. I think this is a perfect statement to describe the world of design today, often designs can become overcrowded with complex editing work and saturated colour palettes so it is refreshing to see a design that us stripped back to it's core, using basic geometric shapes and black and white colour...