@RhynoBlog

In 2016 X Files was relaunched, to tie in with the relaunch a post was created to represent the new series in a new light. The poster includes the star cast members,    FBI special agents Fox Mulder (David Duchovny) and Dana Scully (Gillian Anderson), it is clear that time has passed since the original run of the series but their distinct look is still present. The inclusion of the X is an important design element of the poster that ties the design together quite well. The lense flair is a good way of representing the alien presence style that is eminent throughout the entire series runs.

For my final major project, I developed a brand identity for a theme park, called Chronology based in Stoke-on-Trent. Materials produced in association with this concept include tickets and vouchers alongside a range of promotional print such as leaflets and guides. In addition to these developed products I produced a vertical wall poster displaying a general advertisement for the Chronology theme park / attraction. I looked at ways I could reach my target market through the development of a mobile app, and an interface that can link the park real time with the application. I developed concepts for the Exhibition Space including to scale representations of the artwork I would include. I wanted to give the Exhibition Space a theme so I thought of different textures of wallpaper to use and the inclusion of lighting. The logo was crafted from drawing done by hand. I wanted something that looked handwritten and at the same time inco...

Deliveroo has updated it's identity to become more sharper and minimal, they have however retained the Kangaroo imagery in keeping with the 'roo' part of the brand name, which I think is a nice touch and one that could of easily been swiped away, this gives the brand something to attach and promote itself with rather than being typical and sticking with food or conventional delivery imagery. Before and after comparison from Under Consideration Although I like the new style, I don't think it reflects the brand quite so well, with some tweaking and simplifying the original logo could have been updated and I feel that would have been a far better approach to take than rebranding completely to a style I feel is quite cold. Illustration style show through posters The style they have used I think is quite nice in it's actual design and the simplicity of it stands out against the competition, however I feel for a company who's basis is food this ...

Tate recently evolved it's logo into something much more cohesive and practical, their previous logo had no strict guidelines it was a variety of different vector circles pushed together to form a logo, these paired with brand guidelines which were all but none existent have slowly lead to a decline in the quality of material produced to advertise the Tate. Design agency North have stripped back the logo to one basic form, using less circles and creating a design that is, in my opinion much more pleasing on the eye. Above you can see samples of the old identity shown on Under Consideration, it is clear that really the design process has become muddy, there isn't a clear image style or process to match to and it all looks very random. I believe what North have achieved is by tidying this process up, introducing set colour ways and typography styles, advertising for Tate will become much more successful and easier  to link when seen on different formats of advertis...