Skip to main content

TowersStreet


Throughout 2016 I worked with Alton Towers community TowersStreet to develop a new identity for their website and social media platforms.

Their current look was becoming dated as it had been hastily designed when their new website was launched in 2012 and as a result did not reflect the professional level of content they were delivering to the demographic who were interacting with their site and social media platforms.













Above you can see the new logo that I developed for them, taking cues from current design trends, I developed a logo that would be suitable in small and larger sizes, that could be set in black and white whilst maintaining it's visibility and carried the brand name well. The inclusion of the Towers was an important part of the design, that when I collaborated with TowersStreet editor Craig, said must be included to reflect the communities strong link with Alton Towers.The use of purple was also an important step for TowersStreet as they felt the colour suits the brand well and ties the colour schemes together.













I also created a halloween variant of the logo to allow the brand to continue through Alton Towers' Scarefest season, adjustments of the colour pallet and inclusion of design elements have allowed the logo to look spooky but still maintain the distinct TowersStreet look.
Labels:

Comments

Post a Comment

Popular posts from this blog

Scarefest Map

Alton Towers Resort released the 2016 Scarefest map, and as expected it's busy and complicated. Working at the Resort myself a common issue for guests is getting lost even when they're following the map! And I can understand why, I think that the map is complicated to view, offers no real scale and location base to the real life counter part and in the end causes more confusion than help. Using a full colour palette the map is visually interesting and the juxtaposition of playful and scary elements is a great summary of Scarefest in general. The map even includes a 'Where's Wally' of sorts in that people should hunt for the four main Scarefest characters on the map. An annoyance I find from a practical point of view is that the map isn't useful in terms of it's scale and location. For example, it situates the Tree Top Quest adjacent to the rear of Sharkbait Reef, when infact these two attractions are at opposite ends of the park and are at l...
Post a Comment
Read more

EE Rebranding Process

UK mobile phone operators Orange and T-Mobile who merged to become Everything Everywhere, later simplified their name to EE. As of 2016, EE is soaring in profits, seeing a 10% increase to over £6.5bn in revenue in the three years from 2010 to 2013. More recently EE was purchased by the UK communication giant British Telecom Group more commonly known as BT. The success of EE’s new status as a highly successful mobile phone operator is underpinned by that of their successful rebranding strategy. This sentence itself is a relative contradiction as from the two years that followed from 2010, when Orange and T-Mobile merged the company traded under the brand name ‘Everything Everywhere’ this didn’t appear to catch on, rollout of this brand was slow, and to many people Orange and T-Mobile were trading exactly as they always have. Small trial concept Everything Everywhere stores were launched and the predicted feedback came back that the company was struggling to get the new bran...
Post a Comment
Read more