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TowersStreet


Throughout 2016 I worked with Alton Towers community TowersStreet to develop a new identity for their website and social media platforms.

Their current look was becoming dated as it had been hastily designed when their new website was launched in 2012 and as a result did not reflect the professional level of content they were delivering to the demographic who were interacting with their site and social media platforms.













Above you can see the new logo that I developed for them, taking cues from current design trends, I developed a logo that would be suitable in small and larger sizes, that could be set in black and white whilst maintaining it's visibility and carried the brand name well. The inclusion of the Towers was an important part of the design, that when I collaborated with TowersStreet editor Craig, said must be included to reflect the communities strong link with Alton Towers.The use of purple was also an important step for TowersStreet as they felt the colour suits the brand well and ties the colour schemes together.













I also created a halloween variant of the logo to allow the brand to continue through Alton Towers' Scarefest season, adjustments of the colour pallet and inclusion of design elements have allowed the logo to look spooky but still maintain the distinct TowersStreet look.
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