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Kodak

Kodak has recently returned to it's previously used logo that originated in the early 1970's, it's a strong unique shape that abstractly references the K of Kodak and also a traditional film reel.





































The previous logo felt like simplicity for the sake of it, dropping the well known icon of Kodak in replace of a fresh typography and line was not the brand refinement it should of been, the only thing retained from the previous design was the reversed colour ways of the type and surround.
















I much prefer the new logo, it contains elements of heritage through the reuse of the previous Kodak symbol which I think is known well enough to the consumer to have been used sans the typography, however stacking the typography to the right I think works quite well however issues with scaling arise when the logo is reduced to a smaller size.














Kodak's newly relaunched website features a nice lockup of logo to the rest of the site with the monochrome site contrasting strongly against the colourful red and yellow swatched logo. Again here you can see issues beginning to arise with the use of type at such a small point size however this can be forgiven on more modern retina and true HD displays.

Screenshot captured from http://www.kodak.com
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