Skip to main content

Nestle Nesquik

Nestle recently rebranded their Nesquik product to include new smooth type and a refreshed approach to their Nesquik bunny.













The new logo is a refinement of the previous logo, it uses less shape forms and looses the blurry outline effect seen in the previous iteration of the logo. The new logo is a lot smoother, featuring a type style that is loosely scripted tying the lettering together quite nicely, alongside a new gradient effect which in my opinion could of been refined a little better since the colour change from dark to light blue looks a little amateur in contrast to other gradient style logotypes I have seen.
















The new bunny in my opinion looks stunning, the ultra realistic approach they were going for pays off well here, and make the new bunny much more friendly looking than his former appearance which when compared to the new version looks odd without his clothes and backpack. The style is clearly representative of their target market, school children with the appeal of the product brightened through the strengthened colour of blue that contrasts nicely with the yellow that has been retained from the previous styling but is now implemented on the bunny's clothing too.

Overall I think the rebrand was a success however I feel more attention could have been paid to the swatches used in the gradient for the logotype as this isn't quite as successful as the rest of the material produced to represent Nesquik.
Labels:

Comments

Post a Comment

Popular posts from this blog

EE Rebranding Process

UK mobile phone operators Orange and T-Mobile who merged to become Everything Everywhere, later simplified their name to EE. As of 2016, EE is soaring in profits, seeing a 10% increase to over £6.5bn in revenue in the three years from 2010 to 2013. More recently EE was purchased by the UK communication giant British Telecom Group more commonly known as BT. The success of EE’s new status as a highly successful mobile phone operator is underpinned by that of their successful rebranding strategy. This sentence itself is a relative contradiction as from the two years that followed from 2010, when Orange and T-Mobile merged the company traded under the brand name ‘Everything Everywhere’ this didn’t appear to catch on, rollout of this brand was slow, and to many people Orange and T-Mobile were trading exactly as they always have. Small trial concept Everything Everywhere stores were launched and the predicted feedback came back that the company was struggling to get the new bran...
Post a Comment
Read more

The Anemones

The packaging was developed to suit to the appeal of a younger generation using bright, contrasting colours to create a lasting impact and one that will stand out from the other toys on the shelf. The window design is a unique element, representing bubbles underwater these windows allow the younger target market to see into the packaging and view their chosen Anemone! It was important that the characters developed for the project were instantly likeable and contained similarities that allowed them to be different whilst also maintaining the same design style, through the use of shape and colour to connect them thematically. The two main characters developed; Woodle and Yoodle are both are designed with large round eyes and large grinning mouth to reflect the friendly, funny nature of the harmless sea creatures.
Post a Comment
Read more

TowersStreet

Throughout 2016 I worked with Alton Towers community TowersStreet to develop a new identity for their website and social media platforms. Their current look was becoming dated as it had been hastily designed when their new website was launched in 2012 and as a result did not reflect the professional level of content they were delivering to the demographic who were interacting with their site and social media platforms. Above you can see the new logo that I developed for them, taking cues from current design trends, I developed a logo that would be suitable in small and larger sizes, that could be set in black and white whilst maintaining it's visibility and carried the brand name well. The inclusion of the Towers was an important part of the design, that when I collaborated with TowersStreet editor Craig, said must be included to reflect the communities strong link with Alton Towers.The use of purple was also an important step for TowersStreet as they felt the c...
Post a Comment
Read more