Skip to main content

Nestle Nesquik

Nestle recently rebranded their Nesquik product to include new smooth type and a refreshed approach to their Nesquik bunny.













The new logo is a refinement of the previous logo, it uses less shape forms and looses the blurry outline effect seen in the previous iteration of the logo. The new logo is a lot smoother, featuring a type style that is loosely scripted tying the lettering together quite nicely, alongside a new gradient effect which in my opinion could of been refined a little better since the colour change from dark to light blue looks a little amateur in contrast to other gradient style logotypes I have seen.
















The new bunny in my opinion looks stunning, the ultra realistic approach they were going for pays off well here, and make the new bunny much more friendly looking than his former appearance which when compared to the new version looks odd without his clothes and backpack. The style is clearly representative of their target market, school children with the appeal of the product brightened through the strengthened colour of blue that contrasts nicely with the yellow that has been retained from the previous styling but is now implemented on the bunny's clothing too.

Overall I think the rebrand was a success however I feel more attention could have been paid to the swatches used in the gradient for the logotype as this isn't quite as successful as the rest of the material produced to represent Nesquik.
Labels:

Comments

Post a Comment

Popular posts from this blog

Virgin Atlantic Safety Video

This video caught my attention on a recent holiday aboard a Virgin Atlantic flight to Florida, the video is displayed before the flight and aims to deliver the essential safety information through an engaging and unique style. A story plays out throughout the short film, the use of animation engages you into the video and communicates the information to the viewer successfully. The company behind the project, Art & Graft created the initial ideas for the 6 minute film in just under 3 months. Considering throughout the process that the video must be able to stay on trend and current throughout it’s probably long tenure and diverse use throughout the Virgin Atlantic fleet.     https://youtu.be/8XNxZh9_YN0 Storyboard concept for the opening scenes.
Post a Comment
Read more

Virgin Holidays Live Advert

“The tension in the room was unbelievable” Virgin Holidays recently produced a live advert for TV something to be shown once to a captive audience that had to flow perfectly and required months of planning. The advert did feature some errors and mistakes but I feel this actually helped reinforce the point that the video at each location is live, this isn't something that's been filmed in advance and edited nicely together in a cosy studio, it's raw, it's new and it doesn't always go as planned. I pulled this quote from Creative Review who themselves wrote an article on the ad. “The tension in the room was unbelievable,” says Ratigan of the broadcast moment, which took place at ITN Productions’ Master Control room in London. “There was a fair amount of noise from the gallery director and technicians, but the client, agency and production company people, including myself, were silent. There was nothing we could do except wait and watch.” I think what Ratiga...
Post a Comment
Read more

Deliveroo springs a new logo

Deliveroo has updated it's identity to become more sharper and minimal, they have however retained the Kangaroo imagery in keeping with the 'roo' part of the brand name, which I think is a nice touch and one that could of easily been swiped away, this gives the brand something to attach and promote itself with rather than being typical and sticking with food or conventional delivery imagery. Before and after comparison from Under Consideration Although I like the new style, I don't think it reflects the brand quite so well, with some tweaking and simplifying the original logo could have been updated and I feel that would have been a far better approach to take than rebranding completely to a style I feel is quite cold. Illustration style show through posters The style they have used I think is quite nice in it's actual design and the simplicity of it stands out against the competition, however I feel for a company who's basis is food this ...
Post a Comment
Read more