Skip to main content

Nestle Nesquik

Nestle recently rebranded their Nesquik product to include new smooth type and a refreshed approach to their Nesquik bunny.













The new logo is a refinement of the previous logo, it uses less shape forms and looses the blurry outline effect seen in the previous iteration of the logo. The new logo is a lot smoother, featuring a type style that is loosely scripted tying the lettering together quite nicely, alongside a new gradient effect which in my opinion could of been refined a little better since the colour change from dark to light blue looks a little amateur in contrast to other gradient style logotypes I have seen.
















The new bunny in my opinion looks stunning, the ultra realistic approach they were going for pays off well here, and make the new bunny much more friendly looking than his former appearance which when compared to the new version looks odd without his clothes and backpack. The style is clearly representative of their target market, school children with the appeal of the product brightened through the strengthened colour of blue that contrasts nicely with the yellow that has been retained from the previous styling but is now implemented on the bunny's clothing too.

Overall I think the rebrand was a success however I feel more attention could have been paid to the swatches used in the gradient for the logotype as this isn't quite as successful as the rest of the material produced to represent Nesquik.
Labels:

Comments

Post a Comment

Popular posts from this blog

Chronology

For my final major project, I developed a brand identity for a theme park, called Chronology based in Stoke-on-Trent. Materials produced in association with this concept include tickets and vouchers alongside a range of promotional print such as leaflets and guides. In addition to these developed products I produced a vertical wall poster displaying a general advertisement for the Chronology theme park / attraction. I looked at ways I could reach my target market through the development of a mobile app, and an interface that can link the park real time with the application. I developed concepts for the Exhibition Space including to scale representations of the artwork I would include. I wanted to give the Exhibition Space a theme so I thought of different textures of wallpaper to use and the inclusion of lighting. The logo was crafted from drawing done by hand. I wanted something that looked handwritten and at the same time inco...
Post a Comment
Read more

Virgin Atlantic Safety Video

This video caught my attention on a recent holiday aboard a Virgin Atlantic flight to Florida, the video is displayed before the flight and aims to deliver the essential safety information through an engaging and unique style. A story plays out throughout the short film, the use of animation engages you into the video and communicates the information to the viewer successfully. The company behind the project, Art & Graft created the initial ideas for the 6 minute film in just under 3 months. Considering throughout the process that the video must be able to stay on trend and current throughout it’s probably long tenure and diverse use throughout the Virgin Atlantic fleet.     https://youtu.be/8XNxZh9_YN0 Storyboard concept for the opening scenes.
Post a Comment
Read more

EE Rebranding Process

UK mobile phone operators Orange and T-Mobile who merged to become Everything Everywhere, later simplified their name to EE. As of 2016, EE is soaring in profits, seeing a 10% increase to over £6.5bn in revenue in the three years from 2010 to 2013. More recently EE was purchased by the UK communication giant British Telecom Group more commonly known as BT. The success of EE’s new status as a highly successful mobile phone operator is underpinned by that of their successful rebranding strategy. This sentence itself is a relative contradiction as from the two years that followed from 2010, when Orange and T-Mobile merged the company traded under the brand name ‘Everything Everywhere’ this didn’t appear to catch on, rollout of this brand was slow, and to many people Orange and T-Mobile were trading exactly as they always have. Small trial concept Everything Everywhere stores were launched and the predicted feedback came back that the company was struggling to get the new bran...
Post a Comment
Read more