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Nestle Nesquik

Nestle recently rebranded their Nesquik product to include new smooth type and a refreshed approach to their Nesquik bunny.













The new logo is a refinement of the previous logo, it uses less shape forms and looses the blurry outline effect seen in the previous iteration of the logo. The new logo is a lot smoother, featuring a type style that is loosely scripted tying the lettering together quite nicely, alongside a new gradient effect which in my opinion could of been refined a little better since the colour change from dark to light blue looks a little amateur in contrast to other gradient style logotypes I have seen.
















The new bunny in my opinion looks stunning, the ultra realistic approach they were going for pays off well here, and make the new bunny much more friendly looking than his former appearance which when compared to the new version looks odd without his clothes and backpack. The style is clearly representative of their target market, school children with the appeal of the product brightened through the strengthened colour of blue that contrasts nicely with the yellow that has been retained from the previous styling but is now implemented on the bunny's clothing too.

Overall I think the rebrand was a success however I feel more attention could have been paid to the swatches used in the gradient for the logotype as this isn't quite as successful as the rest of the material produced to represent Nesquik.
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