Skip to main content

Emirates AIR LINE


Whilst in London I took the opportunity to ride the Emirates Air Line, constructed for the London 2012 Olympics the cable car system consists of a station from the O2 Peninsula to the Royal Victoria Dock.

What immediately struck me from this is the way the Emirates brand is incorporated into the branding for Transport for London. The 'Air Line' section of the logo is contained within the typical TfL roundel image, used throughout the entire transport network be it the Underground, Buses or DLR.

I liked how the branding and colour ways for Emirates are present throughout but not overpowering the TfL branding. I think this is important because customers of the TfL network will want to connect with consistent typography, symbols and motifs whilst using different colour allows the network to differentiate it's formats of travel and route whilst retaining the same shape and type.



















A signage system followed throughout the TfL network sees simple and striking constant signage utilised to ensure the design is successfully communicating directions and information to uses of the TfL network. Emirates Air Line continues this fashion by using as little signage mess as possible but where essential using stripped back and simple modern type work. This is again evident in the ticket design, using red as a principle colour and featuring copywriting taken from the airline industries' terminology such as 'Boarding Pass'.


Labels:

Comments

Post a Comment

Popular posts from this blog

Chronology

For my final major project, I developed a brand identity for a theme park, called Chronology based in Stoke-on-Trent. Materials produced in association with this concept include tickets and vouchers alongside a range of promotional print such as leaflets and guides. In addition to these developed products I produced a vertical wall poster displaying a general advertisement for the Chronology theme park / attraction. I looked at ways I could reach my target market through the development of a mobile app, and an interface that can link the park real time with the application. I developed concepts for the Exhibition Space including to scale representations of the artwork I would include. I wanted to give the Exhibition Space a theme so I thought of different textures of wallpaper to use and the inclusion of lighting. The logo was crafted from drawing done by hand. I wanted something that looked handwritten and at the same time inco...
Post a Comment
Read more

Virgin Atlantic Safety Video

This video caught my attention on a recent holiday aboard a Virgin Atlantic flight to Florida, the video is displayed before the flight and aims to deliver the essential safety information through an engaging and unique style. A story plays out throughout the short film, the use of animation engages you into the video and communicates the information to the viewer successfully. The company behind the project, Art & Graft created the initial ideas for the 6 minute film in just under 3 months. Considering throughout the process that the video must be able to stay on trend and current throughout it’s probably long tenure and diverse use throughout the Virgin Atlantic fleet.     https://youtu.be/8XNxZh9_YN0 Storyboard concept for the opening scenes.
Post a Comment
Read more

EE Rebranding Process

UK mobile phone operators Orange and T-Mobile who merged to become Everything Everywhere, later simplified their name to EE. As of 2016, EE is soaring in profits, seeing a 10% increase to over £6.5bn in revenue in the three years from 2010 to 2013. More recently EE was purchased by the UK communication giant British Telecom Group more commonly known as BT. The success of EE’s new status as a highly successful mobile phone operator is underpinned by that of their successful rebranding strategy. This sentence itself is a relative contradiction as from the two years that followed from 2010, when Orange and T-Mobile merged the company traded under the brand name ‘Everything Everywhere’ this didn’t appear to catch on, rollout of this brand was slow, and to many people Orange and T-Mobile were trading exactly as they always have. Small trial concept Everything Everywhere stores were launched and the predicted feedback came back that the company was struggling to get the new bran...
Post a Comment
Read more