@RhynoBlog

UK mobile phone operators Orange and T-Mobile who merged to become Everything Everywhere, later simplified their name to EE. As of 2016, EE is soaring in profits, seeing a 10% increase to over £6.5bn in revenue in the three years from 2010 to 2013. More recently EE was purchased by the UK communication giant British Telecom Group more commonly known as BT. The success of EE’s new status as a highly successful mobile phone operator is underpinned by that of their successful rebranding strategy. This sentence itself is a relative contradiction as from the two years that followed from 2010, when Orange and T-Mobile merged the company traded under the brand name ‘Everything Everywhere’ this didn’t appear to catch on, rollout of this brand was slow, and to many people Orange and T-Mobile were trading exactly as they always have. Small trial concept Everything Everywhere stores were launched and the predicted feedback came back that the company was struggling to get the new bran...

For my final major project, I developed a brand identity for a theme park, called Chronology based in Stoke-on-Trent. Materials produced in association with this concept include tickets and vouchers alongside a range of promotional print such as leaflets and guides. In addition to these developed products I produced a vertical wall poster displaying a general advertisement for the Chronology theme park / attraction. I looked at ways I could reach my target market through the development of a mobile app, and an interface that can link the park real time with the application. I developed concepts for the Exhibition Space including to scale representations of the artwork I would include. I wanted to give the Exhibition Space a theme so I thought of different textures of wallpaper to use and the inclusion of lighting. The logo was crafted from drawing done by hand. I wanted something that looked handwritten and at the same time inco...

Pantone have launched their Colour of the Year for 2017. Titled Greenery it gives connotations of natural elements and a fresh change from the previous years colours which were much more man made than the natural bright green tone we see for 2017. The Greenery swatch 15-0343 has been used by many years for designers in interior design industry to create warm room sets that blend effortlessly together, I think this is a great example of the timelessness of the colour and a perfect reason for Pantone to have chosen it. Through practise I think Greenery is a good colour choice after the turmoil and unrest of 2016 it is important to usher in calming designs throughout 2017 and Pantone will be at the heart of it through colour choices such as Greenery representing that calm, warming feel.

Nestle recently rebranded their Nesquik product to include new smooth type and a refreshed approach to their Nesquik bunny. The new logo is a refinement of the previous logo, it uses less shape forms and looses the blurry outline effect seen in the previous iteration of the logo. The new logo is a lot smoother, featuring a type style that is loosely scripted tying the lettering together quite nicely, alongside a new gradient effect which in my opinion could of been refined a little better since the colour change from dark to light blue looks a little amateur in contrast to other gradient style logotypes I have seen. The new bunny in my opinion looks stunning, the ultra realistic approach they were going for pays off well here, and make the new bunny much more friendly looking than his former appearance which when compared to the new version looks odd without his clothes and backpack. The style is clearly representative of...

Whilst visiting London I stumbled across a new development of building located in close proximity of the new Google London HeadQuarters, the buildings themselves carried a slight classic revival styles through motifs and columns seen upon the exterior alongside beautiful stone work and natural colour. Majority of the retail spaces seen were vacant and to fill these vacant spaces rather than border them up as seen typically in cities such as Stoke, the developers have wrapped the glass in striking colours stroke designs with each store space carrying a different colour style. The spaces included interior artwork referencing the exterior printed vinyls. The lighting I thought was a nice touch and would allow the retails spaces to still look visually attractive in the evening changing the vibe again instead of using typical white wash lighting. This creates a more professional look that will attract potential buyers to the units.

Kodak has recently returned to it's previously used logo that originated in the early 1970's, it's a strong unique shape that abstractly references the K of Kodak and also a traditional film reel. The previous logo felt like simplicity for the sake of it, dropping the well known icon of Kodak in replace of a fresh typography and line was not the brand refinement it should of been, the only thing retained from the previous design was the reversed colour ways of the type and surround. I much prefer the new logo, it contains elements of heritage through the reuse of the previous Kodak symbol which I think is known well enough to the consumer to have been used sans the typography, however stacking the typography to the right I think works quite well however issues with scaling arise when the logo is reduced to a smaller size. Kodak...

WKD gets a funky on trend rebrand that projects the brand back into the target audience it lost. WKD has recently refreshed it's design of it's packaging to reflect a modern approach to the brand in an attempt to ditch the clichéd look the brand has carried since it's launch. This is done through a refreshed pallet of colour and new typography alongside new shape bottles that tie the brand together. I think the refresh of the brand is perfect since it allows WKD which to many younger aged drinkers who are WKD's target market deem tacky and 'cheap' to look like a trendy product to be seen drinking, following from recent refreshes in other formats of alcohol sales we have seen brands refine their packaging and overall design style and I see that WKD has followed suit but by also ramping up the colour scheme they allow that playful nature the brand has always wanted to incorporate back into the design and feel of the product.

Visuals created for their 2014 UK Tour The visuals seen throughout the video shown below were produced exclusively for use during the Bombay Bicycle Club 2014 UK Tour, they were matched and inspired by the album released by the band that year titled 'So Long, See You Tomorrow'. Bombay Bicycle Club - Touring Video and Animation Design from Adam Young on Vimeo . Having witnessed the stage setup in person, I would agree that the composition of the screens against a backdrop of the band is a great way of showcasing the look and feel the Bombay Bicycle Club wanted the audience to embrace. The visual style was created using warm colours set against character and animal designed created by hand and inspired by Indian textile and art design from centuries ago. This revokes a retro, slightly earthy feel which I believe adds warmth to the stage as well as the album cover itself which which also carrying the design elements when wrapped together in the circles appears slightly...

I was immediately drawn to the stunning visual appearance of this novel, a republication of the classic I believe the aim might have been to distance the publication of the imagery made famous through the Walt Disney animation of the same name. The use of colour, typography and graphical style has ensured this book is of the very highest standard in terms of it's appearance and approach as as adult orientated book that even though the target audience is of an older generation the illustration used throughout is still if not more beautiful than the equivalent children's book. I feel it evokes elements of nostalgia in the reader. I first noticed this book when scrolling through the website of MinaLima, the duo design team also came up with the great visual identity seen throughout all of the cinematic Warner Bros Harry Potter universe, films and theme park attractions. More recently they have crafted designs for Lush products seen in the UK, each one featuring bright col...

Nando's has recently refreshed it's identity to keep the brand looking fresh and current. The logo itself has been simplified and reduced down to three colour ways, a 'PERi Red Pantone', black and white. This allows the logo to breathe, with a flattened design and new distinct custom typeface for the logotype which sits nicely against the custom type they already use. The use of neon colours in the new branding material used throughout print and digital media is an invigorating change for Nando's as traditionally they would use much more earthly colours and tones. I think this is a response to the increase in younger customers dining at the restaurant and Nando's wanting to tap into this market even further by distancing itself from other high street restaurants like Pizza Express, Frankie & Benny's, and Chiquito's. The continued use of the font that has been used since Nando's inception is great in my opinion is good because as ...