@RhynoBlog

Visuals created for their 2014 UK Tour The visuals seen throughout the video shown below were produced exclusively for use during the Bombay Bicycle Club 2014 UK Tour, they were matched and inspired by the album released by the band that year titled 'So Long, See You Tomorrow'. Bombay Bicycle Club - Touring Video and Animation Design from Adam Young on Vimeo . Having witnessed the stage setup in person, I would agree that the composition of the screens against a backdrop of the band is a great way of showcasing the look and feel the Bombay Bicycle Club wanted the audience to embrace. The visual style was created using warm colours set against character and animal designed created by hand and inspired by Indian textile and art design from centuries ago. This revokes a retro, slightly earthy feel which I believe adds warmth to the stage as well as the album cover itself which which also carrying the design elements when wrapped together in the circles appears slightly...

Spotify launched a new visual identity last year that would be seen throughout social media and incorporated into it's online, desktop and mobile applications. The new logo, seen above on the right follows the recent design trend of flattening and brightening an existing logo, this to the average user, of Spotify's target market of teens to young adults will appear to make the brand look fresher and more current compared to it's quickly outdating previous logo. I feel part of this refresh comes as through force from the mobile app design team as the previous logo won't have matched up that well to the current Android and iOS mobile operating systems in terms of their visual style. The new visual style incorporates imagery of featured artists displayed in a duotone format, I think this looks great and suits a brand like Spotify, where the product they offer is not something that can be easily visualised without imagery of the artists well. Gra...

Tate recently evolved it's logo into something much more cohesive and practical, their previous logo had no strict guidelines it was a variety of different vector circles pushed together to form a logo, these paired with brand guidelines which were all but none existent have slowly lead to a decline in the quality of material produced to advertise the Tate. Design agency North have stripped back the logo to one basic form, using less circles and creating a design that is, in my opinion much more pleasing on the eye. Above you can see samples of the old identity shown on Under Consideration, it is clear that really the design process has become muddy, there isn't a clear image style or process to match to and it all looks very random. I believe what North have achieved is by tidying this process up, introducing set colour ways and typography styles, advertising for Tate will become much more successful and easier  to link when seen on different formats of advertis...