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Showing posts with the label Animation

The Anemones

The packaging was developed to suit to the appeal of a younger generation using bright, contrasting colours to create a lasting impact and one that will stand out from the other toys on the shelf. The window design is a unique element, representing bubbles underwater these windows allow the younger target market to see into the packaging and view their chosen Anemone! It was important that the characters developed for the project were instantly likeable and contained similarities that allowed them to be different whilst also maintaining the same design style, through the use of shape and colour to connect them thematically. The two main characters developed; Woodle and Yoodle are both are designed with large round eyes and large grinning mouth to reflect the friendly, funny nature of the harmless sea creatures.

Bombay Bicycle Club Tour Visuals

Visuals created for their 2014 UK Tour The visuals seen throughout the video shown below were produced exclusively for use during the Bombay Bicycle Club 2014 UK Tour, they were matched and inspired by the album released by the band that year titled 'So Long, See You Tomorrow'. Bombay Bicycle Club - Touring Video and Animation Design from Adam Young on Vimeo . Having witnessed the stage setup in person, I would agree that the composition of the screens against a backdrop of the band is a great way of showcasing the look and feel the Bombay Bicycle Club wanted the audience to embrace. The visual style was created using warm colours set against character and animal designed created by hand and inspired by Indian textile and art design from centuries ago. This revokes a retro, slightly earthy feel which I believe adds warmth to the stage as well as the album cover itself which which also carrying the design elements when wrapped together in the circles appears slightly...

Virgin Atlantic Safety Video

This video caught my attention on a recent holiday aboard a Virgin Atlantic flight to Florida, the video is displayed before the flight and aims to deliver the essential safety information through an engaging and unique style. A story plays out throughout the short film, the use of animation engages you into the video and communicates the information to the viewer successfully. The company behind the project, Art & Graft created the initial ideas for the 6 minute film in just under 3 months. Considering throughout the process that the video must be able to stay on trend and current throughout it’s probably long tenure and diverse use throughout the Virgin Atlantic fleet.     https://youtu.be/8XNxZh9_YN0 Storyboard concept for the opening scenes.