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PG Tips

2015 saw the rebrand of much loved tea brand PG Tips, slimming the brand down to a simple pallet of colour and incorporating traditional serif typography alongside striking geometric sans type.
















Looking back at the previous version of the identity for PG Tips it was acceptable but by no means leading in design compared to what other house hold brand had started to do in ways of refreshing their product line up. Through slimming the identity down the creators of this new look; Jones Knowles Ritchie has allowed the average consumer to still instantly connect to the brand as the same basic elements and form remain however the overall look has been tidied up and I think this suits the product to reflect the heritage but means it can also keep ahead of other competitive brands in terms of branding style and image.



"Keep it tea."


The new slogan for PG Tips, "Keep it tea." is a great way of verbally communicating this design change to the consumer, out with all the cluttered variety of drinks we see on the shelves these days and back to a more simplistic and traditional cup of english tea. This is believe is a successful project and overall I love the new visual style for the brand keeping it on trend and current. I have a slight niggle with the positioning of 'tips' on the 'G' the lower descender of the 'p' should be highly the allow a slightly better lockup but it isn't too major.
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