Skip to main content

The Anemones





















The packaging was developed to suit to the appeal of a younger generation using bright, contrasting colours to create a lasting impact and one that will stand out from the other toys on the shelf.

The window design is a unique element, representing bubbles underwater these windows allow the younger target market to see into the packaging and view their chosen Anemone!

It was important that the characters developed for the project were instantly likeable and contained similarities that allowed them to be different whilst also maintaining the same design style, through the use of shape and colour to connect them thematically.

The two main characters developed; Woodle and Yoodle are both are designed with large round eyes and large grinning mouth to reflect the friendly, funny nature of the harmless sea creatures.


Labels:

Comments

Post a Comment

Popular posts from this blog

Rhyno

I recently created a new visual identity for my own design work, Rhyno follows on from the logo I launched with the name just over a year ago, assigned a study project to craft an identity to sell my skills through I settled on Rhyno. I've been happy with the name and the soft, darkened tone of purple ever since yet the logotype never appealed to me all that much, seen below it shows how I edited the type and incorporated a tusk into the bowl of the R. Using Gotham as my typeface, I felt it represented a modern clean style, and the tusk in the letter R was a nice quirky way of tying the logotype back to the name. The new logo came about after I started to develop my website, needing a favicon icon for my site, the existing logo simply wouldn't be visible at the typical 16 x 16 favicon size. Therefore I began to come up with ideas for an icon of my own, again incorporating a visual representation of a Rhino to tie in with the Rhyno name. Seen below is the new l...
Post a Comment
Read more

Chronology

For my final major project, I developed a brand identity for a theme park, called Chronology based in Stoke-on-Trent. Materials produced in association with this concept include tickets and vouchers alongside a range of promotional print such as leaflets and guides. In addition to these developed products I produced a vertical wall poster displaying a general advertisement for the Chronology theme park / attraction. I looked at ways I could reach my target market through the development of a mobile app, and an interface that can link the park real time with the application. I developed concepts for the Exhibition Space including to scale representations of the artwork I would include. I wanted to give the Exhibition Space a theme so I thought of different textures of wallpaper to use and the inclusion of lighting. The logo was crafted from drawing done by hand. I wanted something that looked handwritten and at the same time inco...
Post a Comment
Read more

Jurassic Park Leaflet

This Jurassic Park Leaflet was designed to represent the park as if it was a real world attraction, with adverts from sponsors of the film, this adds an addition sense of real world value against what we know to be fiction.   The leaflet is clearly of a 1990's design featuring nice hand drawn illustrations of the Jurassic Park gates set against the images of the island itself. The overall look is quite clean but retains the jungle approach to the leaflet and theme of Jurassic Park. I believe that they might have used too much body copy throughout the piece given that the point size of the type is quite small however I see that they have tried to include different languages and include all information possible. They style of the leaflet is very similar to that of generic tourist destination leaflets in that it includes plenty of images and shots of the features of Jurassic Park however surprisingly there is no images of the dinosaurs the...
Post a Comment
Read more