Jurassic Park Leaflet

This Jurassic Park Leaflet was designed to represent the park as if it was a real world attraction, with adverts from sponsors of the film, this adds an addition sense of real world value against what we know to be fiction.

The leaflet is clearly of a 1990's design featuring nice hand drawn illustrations of the Jurassic Park gates set against the images of the island itself. The overall look is quite clean but retains the jungle approach to the leaflet and theme of Jurassic Park.

I believe that they might have used too much body copy throughout the piece given that the point size of the type is quite small however I see that they have tried to include different languages and include all information possible.

They style of the leaflet is very similar to that of generic tourist destination leaflets in that it includes plenty of images and shots of the features of Jurassic Park however surprisingly there is no images of the dinosaurs themselves, this is perhaps eluded to the quick development of the park.

Comments

Scarefest Map

Alton Towers Resort released the 2016 Scarefest map, and as expected it's busy and complicated. Working at the Resort myself a common issue for guests is getting lost even when they're following the map! And I can understand why, I think that the map is complicated to view, offers no real scale and location base to the real life counter part and in the end causes more confusion than help. Using a full colour palette the map is visually interesting and the juxtaposition of playful and scary elements is a great summary of Scarefest in general. The map even includes a 'Where's Wally' of sorts in that people should hunt for the four main Scarefest characters on the map. An annoyance I find from a practical point of view is that the map isn't useful in terms of it's scale and location. For example, it situates the Tree Top Quest adjacent to the rear of Sharkbait Reef, when infact these two attractions are at opposite ends of the park and are at l...

EE Rebranding Process

UK mobile phone operators Orange and T-Mobile who merged to become Everything Everywhere, later simplified their name to EE. As of 2016, EE is soaring in profits, seeing a 10% increase to over £6.5bn in revenue in the three years from 2010 to 2013. More recently EE was purchased by the UK communication giant British Telecom Group more commonly known as BT. The success of EE’s new status as a highly successful mobile phone operator is underpinned by that of their successful rebranding strategy. This sentence itself is a relative contradiction as from the two years that followed from 2010, when Orange and T-Mobile merged the company traded under the brand name ‘Everything Everywhere’ this didn’t appear to catch on, rollout of this brand was slow, and to many people Orange and T-Mobile were trading exactly as they always have. Small trial concept Everything Everywhere stores were launched and the predicted feedback came back that the company was struggling to get the new bran...

@RhynoBlog

Search This Blog