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Spotify 2015

Spotify launched a new visual identity last year that would be seen throughout social media and incorporated into it's online, desktop and mobile applications.













The new logo, seen above on the right follows the recent design trend of flattening and brightening an existing logo, this to the average user, of Spotify's target market of teens to young adults will appear to make the brand look fresher and more current compared to it's quickly outdating previous logo.

I feel part of this refresh comes as through force from the mobile app design team as the previous logo won't have matched up that well to the current Android and iOS mobile operating systems in terms of their visual style.



The new visual style incorporates imagery of featured artists displayed in a duotone format, I think this looks great and suits a brand like Spotify, where the product they offer is not something that can be easily visualised without imagery of the artists well. Graphical elements such as the strikes to represent Bowie are a nice touch however I don't think these should be used too frequently as it will start to dilute the new visual style of the brand and potentially become quite tacky in the process.

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