Skip to main content

Spotify 2015

Spotify launched a new visual identity last year that would be seen throughout social media and incorporated into it's online, desktop and mobile applications.













The new logo, seen above on the right follows the recent design trend of flattening and brightening an existing logo, this to the average user, of Spotify's target market of teens to young adults will appear to make the brand look fresher and more current compared to it's quickly outdating previous logo.

I feel part of this refresh comes as through force from the mobile app design team as the previous logo won't have matched up that well to the current Android and iOS mobile operating systems in terms of their visual style.



The new visual style incorporates imagery of featured artists displayed in a duotone format, I think this looks great and suits a brand like Spotify, where the product they offer is not something that can be easily visualised without imagery of the artists well. Graphical elements such as the strikes to represent Bowie are a nice touch however I don't think these should be used too frequently as it will start to dilute the new visual style of the brand and potentially become quite tacky in the process.

Labels:

Comments

Post a Comment

Popular posts from this blog

Pantone 2017

Pantone have launched their Colour of the Year for 2017. Titled Greenery it gives connotations of natural elements and a fresh change from the previous years colours which were much more man made than the natural bright green tone we see for 2017. The Greenery swatch 15-0343 has been used by many years for designers in interior design industry to create warm room sets that blend effortlessly together, I think this is a great example of the timelessness of the colour and a perfect reason for Pantone to have chosen it. Through practise I think Greenery is a good colour choice after the turmoil and unrest of 2016 it is important to usher in calming designs throughout 2017 and Pantone will be at the heart of it through colour choices such as Greenery representing that calm, warming feel.
Post a Comment
Read more

Chronology

For my final major project, I developed a brand identity for a theme park, called Chronology based in Stoke-on-Trent. Materials produced in association with this concept include tickets and vouchers alongside a range of promotional print such as leaflets and guides. In addition to these developed products I produced a vertical wall poster displaying a general advertisement for the Chronology theme park / attraction. I looked at ways I could reach my target market through the development of a mobile app, and an interface that can link the park real time with the application. I developed concepts for the Exhibition Space including to scale representations of the artwork I would include. I wanted to give the Exhibition Space a theme so I thought of different textures of wallpaper to use and the inclusion of lighting. The logo was crafted from drawing done by hand. I wanted something that looked handwritten and at the same time inco...
Post a Comment
Read more

Virgin Atlantic Safety Video

This video caught my attention on a recent holiday aboard a Virgin Atlantic flight to Florida, the video is displayed before the flight and aims to deliver the essential safety information through an engaging and unique style. A story plays out throughout the short film, the use of animation engages you into the video and communicates the information to the viewer successfully. The company behind the project, Art & Graft created the initial ideas for the 6 minute film in just under 3 months. Considering throughout the process that the video must be able to stay on trend and current throughout it’s probably long tenure and diverse use throughout the Virgin Atlantic fleet.     https://youtu.be/8XNxZh9_YN0 Storyboard concept for the opening scenes.
Post a Comment
Read more