Skip to main content

Scarefest Map

Alton Towers Resort released the 2016 Scarefest map, and as expected it's busy and complicated.


Working at the Resort myself a common issue for guests is getting lost even when they're following the map! And I can understand why, I think that the map is complicated to view, offers no real scale and location base to the real life counter part and in the end causes more confusion than help.

Using a full colour palette the map is visually interesting and the juxtaposition of playful and scary elements is a great summary of Scarefest in general. The map even includes a 'Where's Wally' of sorts in that people should hunt for the four main Scarefest characters on the map.

An annoyance I find from a practical point of view is that the map isn't useful in terms of it's scale and location. For example, it situates the Tree Top Quest adjacent to the rear of Sharkbait Reef, when infact these two attractions are at opposite ends of the park and are at least a 15 minute walk between.

To remedy this I would try to style the map to ensure that all the elements are roughly in location and scale to their nearby attractions, this will help to minimise guests getting lost and improve the whole point in the map being utilised, as at present it is merely more than a marketing tool designed to advertise the whole Resort and not just the theme park.

Labels:

Comments

Post a Comment

Popular posts from this blog

Virgin Atlantic Safety Video

This video caught my attention on a recent holiday aboard a Virgin Atlantic flight to Florida, the video is displayed before the flight and aims to deliver the essential safety information through an engaging and unique style. A story plays out throughout the short film, the use of animation engages you into the video and communicates the information to the viewer successfully. The company behind the project, Art & Graft created the initial ideas for the 6 minute film in just under 3 months. Considering throughout the process that the video must be able to stay on trend and current throughout it’s probably long tenure and diverse use throughout the Virgin Atlantic fleet.     https://youtu.be/8XNxZh9_YN0 Storyboard concept for the opening scenes.
Post a Comment
Read more

EE Rebranding Process

UK mobile phone operators Orange and T-Mobile who merged to become Everything Everywhere, later simplified their name to EE. As of 2016, EE is soaring in profits, seeing a 10% increase to over £6.5bn in revenue in the three years from 2010 to 2013. More recently EE was purchased by the UK communication giant British Telecom Group more commonly known as BT. The success of EE’s new status as a highly successful mobile phone operator is underpinned by that of their successful rebranding strategy. This sentence itself is a relative contradiction as from the two years that followed from 2010, when Orange and T-Mobile merged the company traded under the brand name ‘Everything Everywhere’ this didn’t appear to catch on, rollout of this brand was slow, and to many people Orange and T-Mobile were trading exactly as they always have. Small trial concept Everything Everywhere stores were launched and the predicted feedback came back that the company was struggling to get the new bran...
Post a Comment
Read more

City of Las Vegas Logo

The new City of Las Vegas Government logo in my opinion is there in thought and concept but the end result isn't as great as it should be. The typography is in keeping with the clear 1960's Googie style they were aiming for but through the bad stroke on the V and the strange arrangement of lettering specifically the last S is odd and seems a little rushed. The original logo was far more appropriate to what I would think of as more the corporate professional logo for the Las Vegas Government and I feel that the other is just trying to make the brand feel more youthful and modern but isn't quite successful. For this visual identity, we choose the font Big Noodle Titling for the “CITY OF” type because of its wonderful clarity in any medium. Big Noodle captures an industrial feel with a modern, progressive flair that is perfectly timeless. The “Las Vegas” type originated from the font, Stay High by Syed Faraz Ahmed. We transformed each letter to embody the mood and sty...
Post a Comment
Read more