Skip to main content

Scarefest Map

Alton Towers Resort released the 2016 Scarefest map, and as expected it's busy and complicated.


Working at the Resort myself a common issue for guests is getting lost even when they're following the map! And I can understand why, I think that the map is complicated to view, offers no real scale and location base to the real life counter part and in the end causes more confusion than help.

Using a full colour palette the map is visually interesting and the juxtaposition of playful and scary elements is a great summary of Scarefest in general. The map even includes a 'Where's Wally' of sorts in that people should hunt for the four main Scarefest characters on the map.

An annoyance I find from a practical point of view is that the map isn't useful in terms of it's scale and location. For example, it situates the Tree Top Quest adjacent to the rear of Sharkbait Reef, when infact these two attractions are at opposite ends of the park and are at least a 15 minute walk between.

To remedy this I would try to style the map to ensure that all the elements are roughly in location and scale to their nearby attractions, this will help to minimise guests getting lost and improve the whole point in the map being utilised, as at present it is merely more than a marketing tool designed to advertise the whole Resort and not just the theme park.

Labels:

Comments

Post a Comment

Popular posts from this blog

Virgin Atlantic Safety Video

This video caught my attention on a recent holiday aboard a Virgin Atlantic flight to Florida, the video is displayed before the flight and aims to deliver the essential safety information through an engaging and unique style. A story plays out throughout the short film, the use of animation engages you into the video and communicates the information to the viewer successfully. The company behind the project, Art & Graft created the initial ideas for the 6 minute film in just under 3 months. Considering throughout the process that the video must be able to stay on trend and current throughout it’s probably long tenure and diverse use throughout the Virgin Atlantic fleet.     https://youtu.be/8XNxZh9_YN0 Storyboard concept for the opening scenes.
Post a Comment
Read more

Virgin Holidays Live Advert

“The tension in the room was unbelievable” Virgin Holidays recently produced a live advert for TV something to be shown once to a captive audience that had to flow perfectly and required months of planning. The advert did feature some errors and mistakes but I feel this actually helped reinforce the point that the video at each location is live, this isn't something that's been filmed in advance and edited nicely together in a cosy studio, it's raw, it's new and it doesn't always go as planned. I pulled this quote from Creative Review who themselves wrote an article on the ad. “The tension in the room was unbelievable,” says Ratigan of the broadcast moment, which took place at ITN Productions’ Master Control room in London. “There was a fair amount of noise from the gallery director and technicians, but the client, agency and production company people, including myself, were silent. There was nothing we could do except wait and watch.” I think what Ratiga...
Post a Comment
Read more

Chronology

For my final major project, I developed a brand identity for a theme park, called Chronology based in Stoke-on-Trent. Materials produced in association with this concept include tickets and vouchers alongside a range of promotional print such as leaflets and guides. In addition to these developed products I produced a vertical wall poster displaying a general advertisement for the Chronology theme park / attraction. I looked at ways I could reach my target market through the development of a mobile app, and an interface that can link the park real time with the application. I developed concepts for the Exhibition Space including to scale representations of the artwork I would include. I wanted to give the Exhibition Space a theme so I thought of different textures of wallpaper to use and the inclusion of lighting. The logo was crafted from drawing done by hand. I wanted something that looked handwritten and at the same time inco...
Post a Comment
Read more