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Scarefest Map

Alton Towers Resort released the 2016 Scarefest map, and as expected it's busy and complicated.


Working at the Resort myself a common issue for guests is getting lost even when they're following the map! And I can understand why, I think that the map is complicated to view, offers no real scale and location base to the real life counter part and in the end causes more confusion than help.

Using a full colour palette the map is visually interesting and the juxtaposition of playful and scary elements is a great summary of Scarefest in general. The map even includes a 'Where's Wally' of sorts in that people should hunt for the four main Scarefest characters on the map.

An annoyance I find from a practical point of view is that the map isn't useful in terms of it's scale and location. For example, it situates the Tree Top Quest adjacent to the rear of Sharkbait Reef, when infact these two attractions are at opposite ends of the park and are at least a 15 minute walk between.

To remedy this I would try to style the map to ensure that all the elements are roughly in location and scale to their nearby attractions, this will help to minimise guests getting lost and improve the whole point in the map being utilised, as at present it is merely more than a marketing tool designed to advertise the whole Resort and not just the theme park.

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