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Nando's

Nando's has recently refreshed it's identity to keep the brand looking fresh and current.


The logo itself has been simplified and reduced down to three colour ways, a 'PERi Red Pantone', black and white. This allows the logo to breathe, with a flattened design and new distinct custom typeface for the logotype which sits nicely against the custom type they already use.

The use of neon colours in the new branding material used throughout print and digital media is an invigorating change for Nando's as traditionally they would use much more earthly colours and tones. I think this is a response to the increase in younger customers dining at the restaurant and Nando's wanting to tap into this market even further by distancing itself from other high street restaurants like Pizza Express, Frankie & Benny's, and Chiquito's.

The continued use of the font that has been used since Nando's inception is great in my opinion is good because as all the other elements have changed, so the font acts as a grounding point that gives the customers something to relate to.


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