Hanley's New Quarter

Stoke-on-Trent's newest development sees a corner of Hanley transformed into an exciting new build of shops, restaurants, hotels and car park space.

The new logo in my opinion isn't that great and could do with some refinement, the white on bright yellow doesn't work that well on screen and looks fuzzy in digital formats. Printing processes might allow the logo to darken down slightly however this means the cohesion between the different types of media format could be lost.

The logo shown in concept art on the images shown above is quite a nice application of the logo since it removes the colour and refines the logo to just an outline and type which against the architecture of the buildings is quite effective.

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Virgin Atlantic Safety Video

This video caught my attention on a recent holiday aboard a Virgin Atlantic flight to Florida, the video is displayed before the flight and aims to deliver the essential safety information through an engaging and unique style. A story plays out throughout the short film, the use of animation engages you into the video and communicates the information to the viewer successfully. The company behind the project, Art & Graft created the initial ideas for the 6 minute film in just under 3 months. Considering throughout the process that the video must be able to stay on trend and current throughout it’s probably long tenure and diverse use throughout the Virgin Atlantic fleet. https://youtu.be/8XNxZh9_YN0 Storyboard concept for the opening scenes.

Virgin Holidays Live Advert

“The tension in the room was unbelievable” Virgin Holidays recently produced a live advert for TV something to be shown once to a captive audience that had to flow perfectly and required months of planning. The advert did feature some errors and mistakes but I feel this actually helped reinforce the point that the video at each location is live, this isn't something that's been filmed in advance and edited nicely together in a cosy studio, it's raw, it's new and it doesn't always go as planned. I pulled this quote from Creative Review who themselves wrote an article on the ad. “The tension in the room was unbelievable,” says Ratigan of the broadcast moment, which took place at ITN Productions’ Master Control room in London. “There was a fair amount of noise from the gallery director and technicians, but the client, agency and production company people, including myself, were silent. There was nothing we could do except wait and watch.” I think what Ratiga...

Deliveroo springs a new logo

Deliveroo has updated it's identity to become more sharper and minimal, they have however retained the Kangaroo imagery in keeping with the 'roo' part of the brand name, which I think is a nice touch and one that could of easily been swiped away, this gives the brand something to attach and promote itself with rather than being typical and sticking with food or conventional delivery imagery. Before and after comparison from Under Consideration Although I like the new style, I don't think it reflects the brand quite so well, with some tweaking and simplifying the original logo could have been updated and I feel that would have been a far better approach to take than rebranding completely to a style I feel is quite cold. Illustration style show through posters The style they have used I think is quite nice in it's actual design and the simplicity of it stands out against the competition, however I feel for a company who's basis is food this ...

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