Hanley's New Quarter

Stoke-on-Trent's newest development sees a corner of Hanley transformed into an exciting new build of shops, restaurants, hotels and car park space.

The new logo in my opinion isn't that great and could do with some refinement, the white on bright yellow doesn't work that well on screen and looks fuzzy in digital formats. Printing processes might allow the logo to darken down slightly however this means the cohesion between the different types of media format could be lost.

The logo shown in concept art on the images shown above is quite a nice application of the logo since it removes the colour and refines the logo to just an outline and type which against the architecture of the buildings is quite effective.

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Virgin Atlantic Safety Video

This video caught my attention on a recent holiday aboard a Virgin Atlantic flight to Florida, the video is displayed before the flight and aims to deliver the essential safety information through an engaging and unique style. A story plays out throughout the short film, the use of animation engages you into the video and communicates the information to the viewer successfully. The company behind the project, Art & Graft created the initial ideas for the 6 minute film in just under 3 months. Considering throughout the process that the video must be able to stay on trend and current throughout it’s probably long tenure and diverse use throughout the Virgin Atlantic fleet. https://youtu.be/8XNxZh9_YN0 Storyboard concept for the opening scenes.

Spotify 2015

Spotify launched a new visual identity last year that would be seen throughout social media and incorporated into it's online, desktop and mobile applications. The new logo, seen above on the right follows the recent design trend of flattening and brightening an existing logo, this to the average user, of Spotify's target market of teens to young adults will appear to make the brand look fresher and more current compared to it's quickly outdating previous logo. I feel part of this refresh comes as through force from the mobile app design team as the previous logo won't have matched up that well to the current Android and iOS mobile operating systems in terms of their visual style. The new visual style incorporates imagery of featured artists displayed in a duotone format, I think this looks great and suits a brand like Spotify, where the product they offer is not something that can be easily visualised without imagery of the artists well. Gra...

Virgin Holidays Live Advert

“The tension in the room was unbelievable” Virgin Holidays recently produced a live advert for TV something to be shown once to a captive audience that had to flow perfectly and required months of planning. The advert did feature some errors and mistakes but I feel this actually helped reinforce the point that the video at each location is live, this isn't something that's been filmed in advance and edited nicely together in a cosy studio, it's raw, it's new and it doesn't always go as planned. I pulled this quote from Creative Review who themselves wrote an article on the ad. “The tension in the room was unbelievable,” says Ratigan of the broadcast moment, which took place at ITN Productions’ Master Control room in London. “There was a fair amount of noise from the gallery director and technicians, but the client, agency and production company people, including myself, were silent. There was nothing we could do except wait and watch.” I think what Ratiga...

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