Hanley's New Quarter

Stoke-on-Trent's newest development sees a corner of Hanley transformed into an exciting new build of shops, restaurants, hotels and car park space.

The new logo in my opinion isn't that great and could do with some refinement, the white on bright yellow doesn't work that well on screen and looks fuzzy in digital formats. Printing processes might allow the logo to darken down slightly however this means the cohesion between the different types of media format could be lost.

The logo shown in concept art on the images shown above is quite a nice application of the logo since it removes the colour and refines the logo to just an outline and type which against the architecture of the buildings is quite effective.

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