Oasis Drinks Adshel

Oasis who produce flavoured juice drinks in the UK market have recently created these tongue in cheek quirky ads that aim to poke fun at the typical impression that advertising, and specifically adshel advertisements have on the general public.

The post above clearly states why Oasis need to advertise, to reach their sales targets, majority of companies however wouldn't deem it even remotely acceptable to broadcast this across the nation on adshel prints however Oasis are daring enough to do so, and I think it works. Having this variation od advertising that is so blunt and so to the point it's borderline rude cause you to remember and recall the brand, most people I spoke to about this advertising campaign agreed it certainly had an impact on them, especially in situations where an element of disbelief would arise.

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Virgin Atlantic Safety Video

This video caught my attention on a recent holiday aboard a Virgin Atlantic flight to Florida, the video is displayed before the flight and aims to deliver the essential safety information through an engaging and unique style. A story plays out throughout the short film, the use of animation engages you into the video and communicates the information to the viewer successfully. The company behind the project, Art & Graft created the initial ideas for the 6 minute film in just under 3 months. Considering throughout the process that the video must be able to stay on trend and current throughout it’s probably long tenure and diverse use throughout the Virgin Atlantic fleet. https://youtu.be/8XNxZh9_YN0 Storyboard concept for the opening scenes.

Deliveroo springs a new logo

Deliveroo has updated it's identity to become more sharper and minimal, they have however retained the Kangaroo imagery in keeping with the 'roo' part of the brand name, which I think is a nice touch and one that could of easily been swiped away, this gives the brand something to attach and promote itself with rather than being typical and sticking with food or conventional delivery imagery. Before and after comparison from Under Consideration Although I like the new style, I don't think it reflects the brand quite so well, with some tweaking and simplifying the original logo could have been updated and I feel that would have been a far better approach to take than rebranding completely to a style I feel is quite cold. Illustration style show through posters The style they have used I think is quite nice in it's actual design and the simplicity of it stands out against the competition, however I feel for a company who's basis is food this ...

Chronology

For my final major project, I developed a brand identity for a theme park, called Chronology based in Stoke-on-Trent. Materials produced in association with this concept include tickets and vouchers alongside a range of promotional print such as leaflets and guides. In addition to these developed products I produced a vertical wall poster displaying a general advertisement for the Chronology theme park / attraction. I looked at ways I could reach my target market through the development of a mobile app, and an interface that can link the park real time with the application. I developed concepts for the Exhibition Space including to scale representations of the artwork I would include. I wanted to give the Exhibition Space a theme so I thought of different textures of wallpaper to use and the inclusion of lighting. The logo was crafted from drawing done by hand. I wanted something that looked handwritten and at the same time inco...

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