Oasis Drinks Adshel

Oasis who produce flavoured juice drinks in the UK market have recently created these tongue in cheek quirky ads that aim to poke fun at the typical impression that advertising, and specifically adshel advertisements have on the general public.

The post above clearly states why Oasis need to advertise, to reach their sales targets, majority of companies however wouldn't deem it even remotely acceptable to broadcast this across the nation on adshel prints however Oasis are daring enough to do so, and I think it works. Having this variation od advertising that is so blunt and so to the point it's borderline rude cause you to remember and recall the brand, most people I spoke to about this advertising campaign agreed it certainly had an impact on them, especially in situations where an element of disbelief would arise.

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Rhyno

I recently created a new visual identity for my own design work, Rhyno follows on from the logo I launched with the name just over a year ago, assigned a study project to craft an identity to sell my skills through I settled on Rhyno. I've been happy with the name and the soft, darkened tone of purple ever since yet the logotype never appealed to me all that much, seen below it shows how I edited the type and incorporated a tusk into the bowl of the R. Using Gotham as my typeface, I felt it represented a modern clean style, and the tusk in the letter R was a nice quirky way of tying the logotype back to the name. The new logo came about after I started to develop my website, needing a favicon icon for my site, the existing logo simply wouldn't be visible at the typical 16 x 16 favicon size. Therefore I began to come up with ideas for an icon of my own, again incorporating a visual representation of a Rhino to tie in with the Rhyno name. Seen below is the new l...

Chronology

For my final major project, I developed a brand identity for a theme park, called Chronology based in Stoke-on-Trent. Materials produced in association with this concept include tickets and vouchers alongside a range of promotional print such as leaflets and guides. In addition to these developed products I produced a vertical wall poster displaying a general advertisement for the Chronology theme park / attraction. I looked at ways I could reach my target market through the development of a mobile app, and an interface that can link the park real time with the application. I developed concepts for the Exhibition Space including to scale representations of the artwork I would include. I wanted to give the Exhibition Space a theme so I thought of different textures of wallpaper to use and the inclusion of lighting. The logo was crafted from drawing done by hand. I wanted something that looked handwritten and at the same time inco...

Emirates AIR LINE

Whilst in London I took the opportunity to ride the Emirates Air Line, constructed for the London 2012 Olympics the cable car system consists of a station from the O2 Peninsula to the Royal Victoria Dock. What immediately struck me from this is the way the Emirates brand is incorporated into the branding for Transport for London. The 'Air Line' section of the logo is contained within the typical TfL roundel image, used throughout the entire transport network be it the Underground, Buses or DLR. I liked how the branding and colour ways for Emirates are present throughout but not overpowering the TfL branding. I think this is important because customers of the TfL network will want to connect with consistent typography, symbols and motifs whilst using different colour allows the network to differentiate it's formats of travel and route whilst retaining the same shape and type. A signage system followed throughout the TfL network sees simple and...

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