Oasis Drinks Adshel

Oasis who produce flavoured juice drinks in the UK market have recently created these tongue in cheek quirky ads that aim to poke fun at the typical impression that advertising, and specifically adshel advertisements have on the general public.

The post above clearly states why Oasis need to advertise, to reach their sales targets, majority of companies however wouldn't deem it even remotely acceptable to broadcast this across the nation on adshel prints however Oasis are daring enough to do so, and I think it works. Having this variation od advertising that is so blunt and so to the point it's borderline rude cause you to remember and recall the brand, most people I spoke to about this advertising campaign agreed it certainly had an impact on them, especially in situations where an element of disbelief would arise.

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Virgin Atlantic Safety Video

This video caught my attention on a recent holiday aboard a Virgin Atlantic flight to Florida, the video is displayed before the flight and aims to deliver the essential safety information through an engaging and unique style. A story plays out throughout the short film, the use of animation engages you into the video and communicates the information to the viewer successfully. The company behind the project, Art & Graft created the initial ideas for the 6 minute film in just under 3 months. Considering throughout the process that the video must be able to stay on trend and current throughout it’s probably long tenure and diverse use throughout the Virgin Atlantic fleet. https://youtu.be/8XNxZh9_YN0 Storyboard concept for the opening scenes.

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Peter Pan

I was immediately drawn to the stunning visual appearance of this novel, a republication of the classic I believe the aim might have been to distance the publication of the imagery made famous through the Walt Disney animation of the same name. The use of colour, typography and graphical style has ensured this book is of the very highest standard in terms of it's appearance and approach as as adult orientated book that even though the target audience is of an older generation the illustration used throughout is still if not more beautiful than the equivalent children's book. I feel it evokes elements of nostalgia in the reader. I first noticed this book when scrolling through the website of MinaLima, the duo design team also came up with the great visual identity seen throughout all of the cinematic Warner Bros Harry Potter universe, films and theme park attractions. More recently they have crafted designs for Lush products seen in the UK, each one featuring bright col...

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