City of Las Vegas Logo

The new City of Las Vegas Government logo in my opinion is there in thought and concept but the end result isn't as great as it should be. The typography is in keeping with the clear 1960's Googie style they were aiming for but through the bad stroke on the V and the strange arrangement of lettering specifically the last S is odd and seems a little rushed.

The original logo was far more appropriate to what I would think of as more the corporate professional logo for the Las Vegas Government and I feel that the other is just trying to make the brand feel more youthful and modern but isn't quite successful.

For this visual identity, we choose the font Big Noodle Titling for the “CITY OF” type because of its wonderful clarity in any medium. Big Noodle captures an industrial feel with a modern, progressive flair that is perfectly timeless. The “Las Vegas” type originated from the font, Stay High by Syed Faraz Ahmed. We transformed each letter to embody the mood and style of the city. The imperfect flow and vintage, hand-lettered type gives the design a classic look with a contemporary nod to the glamorous Las Vegas of yesteryear.

Quote from the Pink Kitty Creative Project page.

The overall look is similar to the existing logo used for general tourism branding of Las Vegas, although this new logo again just looks like a cheaper version of this. I would have preferred them to have updated the existing logo, modernise and simplify it, perhaps loosing the stroke widths.

Logo content sourced from Under Consideration
http://www.underconsideration.com/brandnew/archives/new_logo_for_city_of_las_vegas_by_pink_kitty_creative.php#.WCSqgyKsOu4

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