@RhynoBlog

Whilst in London I took the opportunity to ride the Emirates Air Line, constructed for the London 2012 Olympics the cable car system consists of a station from the O2 Peninsula to the Royal Victoria Dock. What immediately struck me from this is the way the Emirates brand is incorporated into the branding for Transport for London. The 'Air Line' section of the logo is contained within the typical TfL roundel image, used throughout the entire transport network be it the Underground, Buses or DLR. I liked how the branding and colour ways for Emirates are present throughout but not overpowering the TfL branding. I think this is important because customers of the TfL network will want to connect with consistent typography, symbols and motifs whilst using different colour allows the network to differentiate it's formats of travel and route whilst retaining the same shape and type. A signage system followed throughout the TfL network sees simple and

Whilst visiting London I stumbled across a new development of building located in close proximity of the new Google London HeadQuarters, the buildings themselves carried a slight classic revival styles through motifs and columns seen upon the exterior alongside beautiful stone work and natural colour. Majority of the retail spaces seen were vacant and to fill these vacant spaces rather than border them up as seen typically in cities such as Stoke, the developers have wrapped the glass in striking colours stroke designs with each store space carrying a different colour style. The spaces included interior artwork referencing the exterior printed vinyls. The lighting I thought was a nice touch and would allow the retails spaces to still look visually attractive in the evening changing the vibe again instead of using typical white wash lighting. This creates a more professional look that will attract potential buyers to the units.

Kodak has recently returned to it's previously used logo that originated in the early 1970's, it's a strong unique shape that abstractly references the K of Kodak and also a traditional film reel. The previous logo felt like simplicity for the sake of it, dropping the well known icon of Kodak in replace of a fresh typography and line was not the brand refinement it should of been, the only thing retained from the previous design was the reversed colour ways of the type and surround. I much prefer the new logo, it contains elements of heritage through the reuse of the previous Kodak symbol which I think is known well enough to the consumer to have been used sans the typography, however stacking the typography to the right I think works quite well however issues with scaling arise when the logo is reduced to a smaller size. Kodak&#

2015 saw the rebrand of much loved tea brand PG Tips, slimming the brand down to a simple pallet of colour and incorporating traditional serif typography alongside striking geometric sans type. Looking back at the previous version of the identity for PG Tips it was acceptable but by no means leading in design compared to what other house hold brand had started to do in ways of refreshing their product line up. Through slimming the identity down the creators of this new look; Jones Knowles Ritchie has allowed the average consumer to still instantly connect to the brand as the same basic elements and form remain however the overall look has been tidied up and I think this suits the product to reflect the heritage but means it can also keep ahead of other competitive brands in terms of branding style and image. "Keep it tea." The new slogan for PG Tips, "Keep it tea." is a great way of verbally communicating this design change to the con

WKD gets a funky on trend rebrand that projects the brand back into the target audience it lost. WKD has recently refreshed it's design of it's packaging to reflect a modern approach to the brand in an attempt to ditch the clichéd look the brand has carried since it's launch. This is done through a refreshed pallet of colour and new typography alongside new shape bottles that tie the brand together. I think the refresh of the brand is perfect since it allows WKD which to many younger aged drinkers who are WKD's target market deem tacky and 'cheap' to look like a trendy product to be seen drinking, following from recent refreshes in other formats of alcohol sales we have seen brands refine their packaging and overall design style and I see that WKD has followed suit but by also ramping up the colour scheme they allow that playful nature the brand has always wanted to incorporate back into the design and feel of the product.

This Jurassic Park Leaflet was designed to represent the park as if it was a real world attraction, with adverts from sponsors of the film, this adds an addition sense of real world value against what we know to be fiction.   The leaflet is clearly of a 1990's design featuring nice hand drawn illustrations of the Jurassic Park gates set against the images of the island itself. The overall look is quite clean but retains the jungle approach to the leaflet and theme of Jurassic Park. I believe that they might have used too much body copy throughout the piece given that the point size of the type is quite small however I see that they have tried to include different languages and include all information possible. They style of the leaflet is very similar to that of generic tourist destination leaflets in that it includes plenty of images and shots of the features of Jurassic Park however surprisingly there is no images of the dinosaurs the

The new City of Las Vegas Government logo in my opinion is there in thought and concept but the end result isn't as great as it should be. The typography is in keeping with the clear 1960's Googie style they were aiming for but through the bad stroke on the V and the strange arrangement of lettering specifically the last S is odd and seems a little rushed. The original logo was far more appropriate to what I would think of as more the corporate professional logo for the Las Vegas Government and I feel that the other is just trying to make the brand feel more youthful and modern but isn't quite successful. For this visual identity, we choose the font Big Noodle Titling for the “CITY OF” type because of its wonderful clarity in any medium. Big Noodle captures an industrial feel with a modern, progressive flair that is perfectly timeless. The “Las Vegas” type originated from the font, Stay High by Syed Faraz Ahmed. We transformed each letter to embody the mood and sty