@RhynoBlog

In 2016 X Files was relaunched, to tie in with the relaunch a post was created to represent the new series in a new light. The poster includes the star cast members,    FBI special agents Fox Mulder (David Duchovny) and Dana Scully (Gillian Anderson), it is clear that time has passed since the original run of the series but their distinct look is still present. The inclusion of the X is an important design element of the poster that ties the design together quite well. The lense flair is a good way of representing the alien presence style that is eminent throughout the entire series runs.

Throughout 2016 I worked with Alton Towers community TowersStreet to develop a new identity for their website and social media platforms. Their current look was becoming dated as it had been hastily designed when their new website was launched in 2012 and as a result did not reflect the professional level of content they were delivering to the demographic who were interacting with their site and social media platforms. Above you can see the new logo that I developed for them, taking cues from current design trends, I developed a logo that would be suitable in small and larger sizes, that could be set in black and white whilst maintaining it's visibility and carried the brand name well. The inclusion of the Towers was an important part of the design, that when I collaborated with TowersStreet editor Craig, said must be included to reflect the communities strong link with Alton Towers.The use of purple was also an important step for TowersStreet as they felt the c

UK mobile phone operators Orange and T-Mobile who merged to become Everything Everywhere, later simplified their name to EE. As of 2016, EE is soaring in profits, seeing a 10% increase to over £6.5bn in revenue in the three years from 2010 to 2013. More recently EE was purchased by the UK communication giant British Telecom Group more commonly known as BT. The success of EE’s new status as a highly successful mobile phone operator is underpinned by that of their successful rebranding strategy. This sentence itself is a relative contradiction as from the two years that followed from 2010, when Orange and T-Mobile merged the company traded under the brand name ‘Everything Everywhere’ this didn’t appear to catch on, rollout of this brand was slow, and to many people Orange and T-Mobile were trading exactly as they always have. Small trial concept Everything Everywhere stores were launched and the predicted feedback came back that the company was struggling to get the new bran

Since Gap’s formation in 1969 the company had been a staple of American fashion and developed an identity for itself that stood out from the rest. 1986 saw the launch of the Gap logo we still see today, this branding has stood the test of time, and today it remains unique in style to the company, compared to other clothing company identities which can be immediately compared to similar counterparts. Strangely in the autumn of 2010 Gap launched a new logo, this took investors and customers by surprise, no one seemed aware of the decision to update the branding and change the staple of the Gap brand; the logo. A new logo was launched, one that featured a poor gradient swatch square hastily slapped together and a simple but terribly overused Helvetica typeface set in bold. This logo was immediately mocked by the design community and it wasn’t long before the whole world had caught on to what was viewed as the terrible new Gap logo. It was reported however that

The packaging was developed to suit to the appeal of a younger generation using bright, contrasting colours to create a lasting impact and one that will stand out from the other toys on the shelf. The window design is a unique element, representing bubbles underwater these windows allow the younger target market to see into the packaging and view their chosen Anemone! It was important that the characters developed for the project were instantly likeable and contained similarities that allowed them to be different whilst also maintaining the same design style, through the use of shape and colour to connect them thematically. The two main characters developed; Woodle and Yoodle are both are designed with large round eyes and large grinning mouth to reflect the friendly, funny nature of the harmless sea creatures.

For my final major project, I developed a brand identity for a theme park, called Chronology based in Stoke-on-Trent. Materials produced in association with this concept include tickets and vouchers alongside a range of promotional print such as leaflets and guides. In addition to these developed products I produced a vertical wall poster displaying a general advertisement for the Chronology theme park / attraction. I looked at ways I could reach my target market through the development of a mobile app, and an interface that can link the park real time with the application. I developed concepts for the Exhibition Space including to scale representations of the artwork I would include. I wanted to give the Exhibition Space a theme so I thought of different textures of wallpaper to use and the inclusion of lighting. The logo was crafted from drawing done by hand. I wanted something that looked handwritten and at the same time incorpor

Pantone have launched their Colour of the Year for 2017. Titled Greenery it gives connotations of natural elements and a fresh change from the previous years colours which were much more man made than the natural bright green tone we see for 2017. The Greenery swatch 15-0343 has been used by many years for designers in interior design industry to create warm room sets that blend effortlessly together, I think this is a great example of the timelessness of the colour and a perfect reason for Pantone to have chosen it. Through practise I think Greenery is a good colour choice after the turmoil and unrest of 2016 it is important to usher in calming designs throughout 2017 and Pantone will be at the heart of it through colour choices such as Greenery representing that calm, warming feel.