@RhynoBlog

Deliveroo has updated it's identity to become more sharper and minimal, they have however retained the Kangaroo imagery in keeping with the 'roo' part of the brand name, which I think is a nice touch and one that could of easily been swiped away, this gives the brand something to attach and promote itself with rather than being typical and sticking with food or conventional delivery imagery. Before and after comparison from Under Consideration Although I like the new style, I don't think it reflects the brand quite so well, with some tweaking and simplifying the original logo could have been updated and I feel that would have been a far better approach to take than rebranding completely to a style I feel is quite cold. Illustration style show through posters The style they have used I think is quite nice in it's actual design and the simplicity of it stands out against the competition, however I feel for a company who's basis is food this ...

Tate recently evolved it's logo into something much more cohesive and practical, their previous logo had no strict guidelines it was a variety of different vector circles pushed together to form a logo, these paired with brand guidelines which were all but none existent have slowly lead to a decline in the quality of material produced to advertise the Tate. Design agency North have stripped back the logo to one basic form, using less circles and creating a design that is, in my opinion much more pleasing on the eye. Above you can see samples of the old identity shown on Under Consideration, it is clear that really the design process has become muddy, there isn't a clear image style or process to match to and it all looks very random. I believe what North have achieved is by tidying this process up, introducing set colour ways and typography styles, advertising for Tate will become much more successful and easier  to link when seen on different formats of advertis...

The artwork for the late David Bowie’s new album Blackstar is simple, clean and current. With a dark connotation running throughout the design it's clear to see that this album came from the very essence of David's imminent death; listening to the songs myself I felt that most lyrics were also geared in this way. I researched into the album and discovered the graphics for the material related to the pre release and cover for the album were created by Jonathan Barnbrook. He mentions in an interview with Creative Review that 'We are assaulted by thousands of images of different ideologies everyday – and the only way to break through this is with simplicity and clarity'. I think this is a perfect statement to describe the world of design today, often designs can become overcrowded with complex editing work and saturated colour palettes so it is refreshing to see a design that us stripped back to it's core, using basic geometric shapes and black and white colour...

“The tension in the room was unbelievable” Virgin Holidays recently produced a live advert for TV something to be shown once to a captive audience that had to flow perfectly and required months of planning. The advert did feature some errors and mistakes but I feel this actually helped reinforce the point that the video at each location is live, this isn't something that's been filmed in advance and edited nicely together in a cosy studio, it's raw, it's new and it doesn't always go as planned. I pulled this quote from Creative Review who themselves wrote an article on the ad. “The tension in the room was unbelievable,” says Ratigan of the broadcast moment, which took place at ITN Productions’ Master Control room in London. “There was a fair amount of noise from the gallery director and technicians, but the client, agency and production company people, including myself, were silent. There was nothing we could do except wait and watch.” I think what Ratiga...

This video caught my attention on a recent holiday aboard a Virgin Atlantic flight to Florida, the video is displayed before the flight and aims to deliver the essential safety information through an engaging and unique style. A story plays out throughout the short film, the use of animation engages you into the video and communicates the information to the viewer successfully. The company behind the project, Art & Graft created the initial ideas for the 6 minute film in just under 3 months. Considering throughout the process that the video must be able to stay on trend and current throughout it’s probably long tenure and diverse use throughout the Virgin Atlantic fleet.     https://youtu.be/8XNxZh9_YN0 Storyboard concept for the opening scenes.